For the seasonal rebrand of the “Taylor’s Version” Party, I aimed to create a design that felt authentic to Taylor Swift’s aesthetic while resonating with her dedicated fan base. A central feature of the rebrand was a heart made from polaroid photos, capturing the event’s most memorable moments. Polaroids are a key part of Taylor’s signature style, often used to evoke a sense of nostalgia and intimacy. The background design drew inspiration from the soft, romantic hues of the sunset featured in her “Lover” album, creating a warm and inviting atmosphere. To further connect with Taylor’s fans, I incorporated friendship bracelets with the event title—an element that speaks directly to a popular tradition within her community. This rebrand seamlessly tied together these meaningful details, making the event feel even more connected to Taylor’s world.
Social Media Assets
I created a series of social media assets for Instagram, showcasing the dates and cities of our shows. Each variation was thoughtfully designed to reflect a different era or album from Taylor Swift’s career, with every design centered around a heart shape to maintain a cohesive theme. One variation features a purple, sparkly heart with a purple sunset — a nod to Taylor’s use of purple during her Speak Now era. Another design is inspired by the ethereal vibe of her “Midnights” era featuring a crystal heart with a blue starry sky. Additionally, I designed another variation with a black, sparkly heart wrapped by a red snake, drawing inspiration from the red snake dress Taylor wore during her Reputation Stadium Tour, specifically at her iconic performance at the 2017 iHeartRadio Music Awards.
